ORIGINAL IP / BRAND / CONTENT / COMMERCE
Turma do Céu
3.2K subscribers · nearly 200K views · organic growth.
Challenge
Create a character brand connecting stories, values, content and products. During the pandemic, I built Turma do Céu to help parents share the Catholic faith with children through accessible, welcoming stories.
My role
I created and directed the brand, characters, scripts, animation, editing, publishing and product launches. Friends contributed voices to the original 2D series. I now produce the 3D phase with Magnific, Lyria and DaVinci Resolve.
Organic results
3.2K subscribers and nearly 200,000 YouTube views, without paid traffic. My existing Instagram audience, weekly presence and partnerships with niche influencers helped grow the channel. Physical products and an ebook were launched through Instagram lives and the Coraggio-operated store. These audience totals span the channel’s history.
Value for a company
End-to-end ownership across creative direction, content production, community relationships and commerce. I translated an audience need into a recognisable brand, published content and products, working within limited resources.
Brand evolution
The new 3D phase is now published. I preserved the project’s Catholic mission while developing a richer visual identity and a new AI-assisted workflow. Character consistency and the plush texture are reviewed throughout production. Original tools included Illustrator, Photoshop, Flash, Premiere and Character Animator.
Tools: magnific, lyria, davinci, illustrator, photoshop, premiere, characteranimator